“Whether you’re at a startup or working to drive change within a large organization, the business principles in this book will help you deploy your strategy with creativity, integrity, and realism.”—Satya Nadella, CEO, Microsoft Corporation
“Think of this book as a mentorship in ten chapters, with stories and advice from people you might already admire, as well as people whose journeys are just starting. You’ll come away with at least a couple of new mantras and a new understanding of the how and why of building your business.”—Franklin Leonard, founder of The Black List
“Reid Hoffman has a talent for getting right to the heart of a business case and turning it into an unforgettable lesson. If you’re scaling a company—or if you just love a well-told story—this is a book to savor.”—Bob Iger, executive chairman, The Walt Disney Company
“[Reid Hoffman] shows how any company of any stripe can bake generosity and social good into its DNA, and how making a positive contribution to the world can be the driving force that helps your company scale.”—Daniel Lubetzky, executive chairman and founder of KIND and New York Times bestselling author of Do the KIND Thing
“A book to take with you into battle as you build a company or a career. It’s full of enjoyable stories, but the killer feature is the sharp insights that Hoffman draws out—specific, memorable, and actionable mindsets.”—Reed Hastings, co-founder and co-CEO, Netflix
About the Author
June Cohen is co-producer of the Masters of Scale podcast. Prior to that, she headed up media for TED, building its digital media operations from the ground up, launching TED Talks on the Internet, the TED Open Translation Project and TEDWomen. Before that, June was VP of Content at HotWired.com, the pioneering website from Wired magazine.
Deron Triff is co-producer of the Masters of Scale podcast. Prior to that, he served on the executive team at TED where he built nearly 100 partnerships that grew the brand’s audience to over 100 million per month. He previously served as Vice President of Digital Ventures for PBS.
- ISBN-13: 9781787634602
- Publisher: Bantam Press
- Published: September 2021
- Pages: 304
- Binding: Paperback