Review
Design thinking is a unique and path-breaking approach to problem-solving. Written in an engaging and accessible style, this book will equip the reader with the right tools and skills to solve problems creatively.
‘Time has come that design thinking be applied beyond products, beyond customers and beyond specific functions. We at Bigbasket try that every single day, and I wish you do the same. This book would serve as a definitive guide in your journey to embrace design thinking in totality’ — Hari Menon, co-founder & CEO, Bigbasket.com
‘A fresh perspective on design thinking with important added elements, namely inspiration and scale. As new opportunities in a dramatically different world are explored, one will be able to draw on unique insights from the multitude of case studies peppered throughout the book. A thorough and sincere effort from Dr Pavan Soni!’ — Dr R.A. Mashelkar, FRS, National Research Professor
‘Dr Soni has delivered a lucid treatise on the “How To” of design thinking. A must-read book’ — Vijay Govindarajan
About the Author
Product details
- ISBN-13: 9780670094097
- Publisher: India Portfolio
- Published: April 2021
- Pages: 384
- Binding: Hardcover