Review
How many books are funny and wise, practical and profound? John List is a scientist, but he’s also a magician, and he’s changing the world. The Voltage Effect shows how. This is one of the best economics books I have ever read – and an instant classic in behavioral economics. ― Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and New York Times bestselling coauthor of Nudge
The Voltage Effect is the toolkit for the ambitious. Packed with proven principles and pro tips made real through inside stories ranging from Silicon Valley to African NGOs to university fund-raising, List fills the gap between startup books and management books to show how any idea can achieve its full potential. ― Scott Cook, co-founder of Intuit
Ideas from the ivory tower or Davos fail often and fail badly because they do not recognize the deeply political and historical nature of the problems they are trying to deal with and the social realities in which these problems are embedded. This thought-provoking and engaging book proposes an original framework for thinking about how good policy proposals can be applied at a scale large enough to do social good, and for avoiding predictable mistakes that prevent such scaling. A must-read. ― Daron Acemoglu, Institute Professor at MIT and co-author of Why Nations Fail and The Narrow Corridor
About the Author
Product details
- ISBN-13: 9780241556849
- Publisher: Penguin
- Published Date: February 2022
- Pages: 288
- Binding: Paperback
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