Nudge: Improving Decisions About Health, Wealth and Happiness
By Richard H. Thaler
Rs. 3,590.00
From the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink and Daniel Kahneman’s Thinking, Fast and Slow
* More than 1.5 million copies sold
* New York Times bestseller
* Named a Best Book of the Year by The Economist and the Financial Times
Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
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Review
Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise — Daniel Kahneman
Nudge should be required reading for anyone who aspires to run a country, lead a company, raise a child, or make a choice. It’s the gold standard for using behavioral science to guide decisions and policies, and the new edition is even better than the original — Adam Grant
Revolutionary: Once you’ve read it, you start to see that we are ALWAYS being nudged in some way. It changes the way you see the world — this edition even more so — David Byrne
Nudge has changed the way we think about both business’s and society’s biggest problems. The Final Edition is full of new insights and well worth reading — Eric Schmidt
In an age of populism, conspiracy and disinformation Nudge is the clarion call of those who are serious about progressive change and nods to the nobler virtues of purpose, persuasion, and persistence — David Lammy
We used the core principles of Nudge when designing our protocols for resuming play during the pandemic. This new edition provides a refreshed set of practical concepts and strategies to influence decision-making for good — Adam Silver
“Engaging and insightful . . . The conceptual argument is powerful, and most of the authors’ suggestions are common sense at its best. . . . For that we should all applaud loudly.” —The New York Times Book Review
“An essential read . . . The book isn’t only humorous, it’s loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use.” —The Boston Globe
“This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself.” —Michael Lewis, author of Moneyball and Liar’s Poker
“This gem of a book . . . is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place.” —Daniel Kahneman, Nobel Prize–winning author of Thinking, Fast and Slow
“Utterly brilliant . . . Nudge won’t nudge you—it will knock you off your feet.” —Daniel Gilbert, author of Stumbling on Happiness
About the Author
Product details
- ISBN-13: 9780241552100
- Publisher: Allen Lane
- Published: September 2021
- Pages: 384
- Binding: Paperback
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