Indistractable by Nir Eyal
The book everyone in Silicon Valley is talking about (Praise for ‘Hooked’, Stephen P. Anderson, author of ‘Seductive Interaction Design’)
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will (Praise for ‘Hooked’, Matt Mullenweg, founder of WordPress) –This text refers to an out of print or unavailable edition of this title.
About the Author
Nir Eyal spent years in the video gaming and advertising industries where he learned the techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology and business appears in the Harvard Business Review, the Atlantic, TechCrunch and Psychology Today.
- ISBN-10 : 1526610205
- ISBN-13 : 978-1526625335
- Paperback : 336 pages
- Product Dimensions : 11 x 2.2 x 18.5 cm
- Publisher : Bloomsbury Publishing; 01 Edition (6 Feb. 2020)
- Language: : English