Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn’t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
This book will blow your mind. It’s a classic marketing book that question most of the “theories” we have learned in business schools. If you’re still trying to apply the theories you learned in business school, time to read this book.